Critical Media Literacy | radical eyes for equity

The great and urgent paradox of twenty-first century America is trying to discover the truth about fake news, a phenomenon spurred by the 2016 presidential election.

Fortunately, Andrew Guess, Brendan Nyhan, and Jason Reifler have analyzed how often people viewed fake news to help us understand that elusive truth:

[W]e find that approximately one in four Americans visited a fake news website, but that consumption was disproportionately observed among Trump supporters for whom its largely pro-Trump content was attitude-consistent. However, this pattern of selective exposure was heavily concentrated among a small subset of people — almost six in ten visits to fake news websites came from the 10% of Americans with the most conservative information diets. Finally, we specifically identify Facebook as the most important mechanism facilitating the spread of fake news and show that fact-checking largely failed to selectively reach consumers of fake news.

Since these researchers identified that about 65 million Americans consumed fake news during the study period and that fake news constituted about “2.6% of all the articles Americans read on sites focusing on hard news topics during this period,” everyone interested in facts and truth are justified in considering ways in which we all can combat the negative impact of fake news, not only on our democracy but also on all ways of life in a free society.

This urgency is especially relevant to educators, andGuess, Nyhan, and Reifler’s study speaks directly to the need for teachers at every grade level to incorporate critical media literacy into the education of all students.

To meet that need, co-editor Christian Z. Goering (University of Arkansas) and I have collected a series of essays in Critical Media Literacy and Fake News in Post-Truth America because critical media literacy, we argue, may well be the only thing between a free people and their freedom.

CML Goering Thomas cover

In Chapter 1: An Introduction, Chris and I explain:

Turning … to Kellner and Share (2007), we define critical media literacy for the purposes of this volume as “an educational response that expands the notion of media literacy to include different forms of mass communication, popular culture, and new technologies” (p. 59) and “focuses on the ideology critique and analyzing the politics of representation of crucial dimensions of gender, race, class, and sexuality” (p. 60). It is the goal of this volume to build the aptitude and skill set of students and their teachers for critical media literacy in hopes for a better tomorrow. (p. 3)

And then, in Chapter 2: An Educator’s Primer, I offer some foundational concepts as well (excerpted next).

Being an educator at any level—K-12 through undergraduate and graduate education—has always been a challenge in the U.S. since formal education in theory is linked to preserving our democracy. Being a critical educator at any level in the U.S. has always been and remains nearly impossible because formal education in practice is more about enculturation and maintaining the status quo than seeking the social equity that remains elusive despite our claimed ideals as a people.

With the election of Donald Trump as president in 2016, the media punditry has become obsessed, as has Trump, with fake news and post-truth public discourse. In this volume committed to investigating and interrogating fake news and post-truth discourse in the context of curriculum and instruction grounded in critical media literacy goals, we offer the foundational opportunity for educators to consider and reconsider the nature of truth/Truth, knowledge, and facts both in the teaching/learning dynamic and throughout mainstream media and all sorts of public discourse, notably by and about political discourse.

First, let’s establish the terms and contexts essential to understanding and then teaching critical media literacy:

“Fake news” is a technical term (although most public discourse fails to adhere to this technical distinction) that identifies mostly on-line information that is intentionally false and provocative, designed to be click-bait and drive internet traffic and thus revenue.
“Satire” is purposefully distorted information that assumes readers/viewers recognize the information is not factual, but intended to make larger points. The Onion, Saturday Night Live’s Weekend Update, The Daily Show, and John Oliver’s Last Week Tonight are examples of satire packaged in seemingly credible formats, parodies of traditional news media.
“Post-truth” is a relatively newer term for the popular and often right-wing embracing of (and misunderstanding) post-modernism’s challenge to the objective nature of truth/Truth. Not to oversimplify, but post-modernism argues that truth/Truth is defined by whoever is in power (not an objective reality), while the contemporary popular and right-leaning political embracing of “post-truth” is more akin to “the truth is whatever I say it is regardless of any evidence or the credibility of evidence.”
Mainstream journalism functions under two important and corrupting norms: (1) journalists (just as educators are implored to be) maintain a stance of objectivity and neutrality, an apolitical pose, and thus (2) most mainstream examinations of topics, debates, and events are framed as “both sides” journalism, rendering all positions as equally credible and valid. For example, the mainstream media, as John Oliver has exposed, gives the general public the false notion that climate change has as many scientists for as against the “theory,” a term read by the public as “hypothesis.”

As noted parenthetically above, to embrace teaching critical media literacy (in conjunction with critical pedagogy and critical literacy) is disrupting the traditional norm that educators remain apolitical. This volume’s authors recognize that educators face tremendous hurdles for teaching critical media literacy: eroding job security with the dismantling of unions (and absence historically of unions in many regions of the U.S.), increasing accountability for student test scores on exams that are reductive and demand of students far less in their literacy than critical media literacy (in other words, our efforts to teach critical media literacy can be disregarded with “that isn’t on the test”), and deteriorating teaching and learning conditions such as overcrowded classrooms and more teachers inadequately prepared to teach (such as Teach For America candidates).

None the less, if we genuinely believe in universal public education as a key mechanism for democracy and individual liberty then we educators must be well versed in critical media literacy, and then we must make that central to our classrooms. Throughout this chapter, the intersections of media and education are examined in order to highlight the power and dangers inherent in fake news, post-truth discourse, and traditional calls for educators and journalists to be objective, apolitical.

Reference

Kellner, D., & Share, J. (2007). Critical media literacy is not an option. Learning Inquiry, 1(1), 59-69.